Gobs and Icekiid created one of the year's biggest hits, 4 Life, and Sony Music sought Interfilm's expertise to develop an idea and produce an exceptional music video. After listening to their wishes, we presented a vision that included filming at a spectacular location – a converted water tower transformed into a unique penthouse.
To bring this to life, we used models and an FPV drone to capture the impressive site, elevating the music video to a new level.