Question 1

How much does a recruitment video cost in Denmark?

Accepted Answer

Recruitment video production in Denmark typically costs between DKK 20,000 and DKK 120,000+, depending on scope and complexity. A straightforward employee testimonial video starts around DKK 20,000-35,000, while a fully produced employer branding film with multiple locations, departments, and motion graphics can exceed DKK 100,000. Contact us for a free, tailored quote.

Question 2

How long should a recruitment video be?

Accepted Answer

The ideal length depends on the platform and purpose. For social media ads, 30-60 seconds is optimal. For your careers page, 90 seconds to 2 minutes works best. For detailed employer branding content, 2-4 minutes allows you to tell a fuller story. We typically recommend creating a primary 90-second video with shorter cuts for social media distribution.

Question 3

Can our employees appear in the video without acting experience?

Accepted Answer

Absolutely — and we recommend it. Authentic employee appearances are far more effective than actors for recruitment videos. Our directors are experienced at making non-actors comfortable on camera. We use conversational interview techniques, natural settings, and multiple takes to capture genuine moments. We also provide employees with talking points (not scripts) so their answers feel natural.

Question 4

Where should we distribute our recruitment video for maximum reach?

Accepted Answer

We recommend a multi-platform distribution strategy: embed the full video on your careers page, post to LinkedIn and Facebook for organic reach, create shorter cuts for Instagram Reels and TikTok, include it in job postings on platforms like LinkedIn Jobs and Jobindex, and use it in recruitment emails and at career fairs. We deliver your video in all required formats and aspect ratios for each platform.

Recruitment videos that attract the best talent.

What is recruitment video

Recruitment Video Cases

Our Recruitment Video Process

Employer Brand Workshop

Concept & Planning

Employee Preparation

Filming

Post-Production

Multi-Format Delivery

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